Change, driven by technological advancement, has never evolved as fast as it does today. Successful organisations understand that customer expectations and market dynamics are rapidly moving and as a result transformation is no longer static but in a state of constant flux.
Charter X uses customer experience and design-driven methods integrated with proven enterprise architecture disciplines, to help clients solve the challenges posed by the new economy in an efficient and effective manner.
Vetro Design has had the pleasure to work closely and collaboratively with Charter X to conceptualise their brand identity into a clean and modern dimension reflecting the professional space they operate in.
Visualising the organisation’s key pillars: imagine, architect and realise, the identity and imagery communicate the concepts of foundation, growth and connection, representing the CharterX process of working towards a client-based solution. A key component to this identity is the 3D brand images that convey the three key pillars. These abstract images are used throughout the brand and paired with a modern san-serif to create a contemporary look and feel.
The logo conveys imagination and solving the unknown while each segment represents one of the four partners combining their individual strengths into a joint venture. The negative space within the X creates a subtle reference to a pixel while the minimalist white and grey colour tones provide a sense of calm and insight into the digital future.
- Agency/Creative: Vetro Design
- Article Title: Charter X Branding by Vetro Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Melbourne
- Market Region: Global
- Project Deliverables: Brand Design, Logo Design, Web Design
- Industry: Technology
- Keywords: Branding Design
Creative Director: Vince Aloi
Senior Designer: Alexandar Darkovski