In August of 2019 we were asked to live stream on Adobe Live and give some insight into our branding and packaging process. We decided to create a hard cider concept based out of our hometown, Kingston NY. With Kingston’s unique history and the thriving local food and brewing scene, there was a lot to work with.
The naming and logo mark was developed based on Kingston’s historic burning during the Revolutionary War and the overall look paid homage to the remains of hand painted signs found throughout the city. You can check out the whole project on here: https://www.youtube.com/watch?v=ebna8_dyfik&t=1969s
CREDIT
- Agency/Creative: Macaroni Creative
- Article Title: Charred Apple Hard Cider
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Identity System, Packaging Design, Tone of Voice
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
