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Charme Gift Set Packaging by Minute Creative

Charme Gift Set Packaging by Minute Creative

Charme was born with the mission of bringing sophisticated fragrance therapy, where each candle is not merely light, but a bridge to awaken emotions, soothe the soul, and restore your inner energy. Charme believes that each time you light a candle is a moment to slow down, to love and listen to yourself, and to rediscover balance in life.

Approach
Charme embraces subtlety over showiness. Our design focuses on minimalism: with soft color tones, elegant typography, and clean layouts that deliver a gentle, warm visual experience.

The repeating color gradients not only create visual beauty but symbolize the flow of emotions. Life is a succession of different emotional states, from joy to tranquility. Similar to gradient color flows, human emotions are always in motion, always changing, moving toward balance and remarkable self-healing capacity.

When you place our candle boxes side by side, you’ll notice the harmony between pastel shades, complementing each other to create a soothing palette. This arrangement also evokes the diversity of emotions within each of us. Despite our differences, all emotions are part of the journey of experiencing life, and all deserve to be cherished and loved.

Concept
Unwind with floral scent
More than just a product, Charme offers an emotional journey. Beginning with the refined appearance of the candle box, leading to the warm flickering flame that gently releases delicate floral scents, our scented candles awaken and caress all your senses. The mystical light creates a serene space where you can find peace and listen to your inner voice.

CREDIT

  • Agency/Creative: Minute Creative
  • Article Title: Charme Gift Set Packaging by Minute Creative
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Ho Chi Minh City
  • Market Region: Asia
  • Project Deliverables: Branding, Packaging Design
  • Format: Bottle, Box
  • Industry: Retail
  • Keywords: luxury candle, candle packaging design, candle packaging

  • Credits:
    Branding Studio: Minute Creative
    Art Direction / Brand Designer: Leo Dang

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