With over a decade of expertise in the field of professional label design, Zarif Graphic has built a strong reputation for delivering creative, high-quality, and tailored solutions for a wide range of products. One of our most notable long-term collaborations is with the respected and widely recognized Salman brand, a partnership that has grown steadily over the years. This successful cooperation initially began with the development of the brand’s core visual identity, including logo design and branding strategy, and has since evolved to encompass packaging and label designs for their diverse line of canned foods and natural fruit-based beverages.

In the latest phase of this collaboration, we focused on designing a fresh, engaging, and market-oriented visual identity specifically for Salman’s line of fruit juices. The core objective was to ensure that each flavor had its own distinct identity that could emotionally resonate with consumers. To achieve this, we created a set of exclusive character illustrations that embody the unique characteristics and natural essence of each fruit—whether it be the sweetness of mango, the freshness of orange, or the lively energy of berries. These character-driven designs were developed using advanced digital illustration tools and artificial intelligence technologies to enhance originality and visual impact, ensuring that the packaging stands out both on store shelves and in digital promotions.

Each character was complemented by a specially crafted slogan, designed to reflect the emotional undertones of the fruit it represented. These slogans were not just catchy phrases—they were integrated into the overall design to reinforce brand messaging and consumer connection. The alignment between character, color palette, typography, and slogan created a seamless and immersive visual story for each product.

Through this cohesive design approach, combining AI-powered creativity with a deep understanding of brand storytelling, we delivered a collection of standout labels that not only strengthen Salman’s visual identity but also contribute to its brand value in both domestic and export markets. Headquartered in Tehran, Salman continues to distribute its products widely across Iran and to various international destinations, using strong design to build trust and recognition.

If you’re seeking a design team that blends creativity, strategy, and the latest digital tools—including AI—to produce truly custom label designs, Zarif Graphic is your ideal partner for creating packaging that leaves a lasting impression.