Transform Health is a global coalition of organizations, individuals and institutions, which is on a rapid mission to accelerate its agenda to achieve Universal Health Coverage by 2030, by harnessing digital technology and data. This requires building consensus to bring people together to champion digital transformation at national, global, and individual levels while putting communities at the center.We revitalized Transform Health’s digital presence with a rich customized illustration style to represent diversity in a spirit of inclusion, delivering a high vibrancy to the brand.
Our starting point was the Transform logo’s ‘plus’ symbol and their rich colour palette, which led us to create a unique visual analogy of their spirit of collaboration to bring about change.
The custom characters we created represent people from all over the world — they are diverse, optimistic, empathetic, and empowered.
The illustration library is designed to address Transform Health’s recurring themes of digital health, telemedicine, health data, and more. The characters have rounded heads and geometric forms with interchangeable body parts. The quirky characters with geometric body shapes and circular heads are designed on a colour palette inspired from the brand’s multihued logo. The main characters are supported by objects like phones, laptops, stethoscopes and data to provide context and supplement the messaging. Additional elements such as clouds, birds, sun and drones help in creating narratives.
CREDIT
- Agency/Creative: Lopez Design pvt. Ltd.
- Article Title: Championing Digital Health with a New Presence
- Organisation/Entity: Agency
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Gurugram
- Market Region: Africa, Europe, North America
- Project Deliverables: Art Direction, Brand Design, Brand Experience, Brand Refinement, Brand Rejuvenation, Branding, Icon Design, Illustration, Infographic, Motion Graphics
- Industry: Non-Profit
- Keywords: healthcare branding, Brand Identity Design, Not For Profit Branding, Visual Design, Logo Design, Inclusivity, Illustrations, Infographics, Logo Animations, Coalition, Digital Campaign, Healthcare Branding, NGO, Social Sector, Motion Graphics, Animation, Digital campaign
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Credits:
Principal Designer: Anthony Lopez
