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Chameleon Creative Studio Redesigns Suwalif Tea Packaging

Chameleon Creative Studio Redesigns Suwalif Tea Packaging

“Suwalif” in Arabic means conversations, often associated with drinking tea as the preferred social drink served during hangouts, family visits, deeply rooted in the heritage of Bahraini people where their main hangouts were the traditional cafes in the heart of the “Souqs” of Manama the capital of Bahrain. So the design was trying to depict a vintage style to leverage that tie between tea and the act of socializing back in the ’50s. The dark black color was chosen to differentiate the brand from the rest of the existing big brands on supermarket shelves, also to have that classical packaging feel to be in line with the story behind the brand.

CREDIT

  • Design Agency: Chameleon Creative Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Chameleon Creative Studio Redesigns Suwalif Tea Packaging
  • Brand / Project Name: Suwalif Tea
  • External Design Credits: Creative Director Hashem Gerashi
  • Strategic Deliverables: Research / Insight
  • Design Deliverables: Packaging Design, Brand Redesign
  • Location: Bahrain
  • Market Country: Bahrain
  • Market Region: Middle East
  • Product Category: Beverages
  • Consumer Packaging Format: Bag, Box, Can, Tin
  • Consumer Substrate / Material: Metal, Pulp Paper, Paper, Tin

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