Chad Michael Studio Creates Packaging Design for St. Laurent Whiskies

Chad Michael Studio Creates Packaging Design for St. Laurent Whiskies

Distillerie du St. Laurent has been a client of the Chad Michael Studio since their inception in 2014. Thus when the time came to upgrade their glass from stock to a custom glass design and evolve their whiskies to be more distinctive and separate them more visually from their core range the two quickly joined forces again and dove in.

St. Laurent is a brand inspired entirely by the wonders of the sea. The entire brand takes inspiration from Jules Verne and combines it with an almost encyclopedic approach to give birth to something incredibly intricate while at the same time extremely well considered. One would think that the amount of different type treatments, illustrations, and overall complex label layouts would result in an overworked design where the eyes could never find rest but that could not be farther from the truth.

The designs of these whiskies, and for that matter the entire range of St. Laurent’s offerings, flow effortlessly with its dense nature and finely balanced layouts. It’s packed full of playful language that isn’t just bland filler but useful information about the products within. Each label appears to tell a different story. A story that relates to the each product’s distillation, ingredients, and ocean-side provenance.

These two whiskies are the first to feature St. Laurents new, custom bottle design. The bottle is sealed with an engraved wooden top that shows off St. Laurent’s secondary logo. Both main labels future a top badge to call immediate attention to the product type. The badges feature wave after wave of typography, foiling, and embossed elements. The lower labels is where the journey continues and you get to know everything there is to know about the liquids within these custom vessels.

These are truly two beautiful sea sirens who call you in and leave you in wonderment.

CREDIT

  • Agency/Creative: Chad Michael Studio
  • Article Title: Chad Michael Studio Creates Packaging Design for St. Laurent Whiskies
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: Dallas
  • Market Region: North America
  • Project Deliverables: Brand Design, Illustration, Label Design, Packaging Design
  • Format: Bottle
  • Substrate: Glass Bottle
  • Industry: Food/Beverage
  • Keywords: whiskey, whisky, beverage, package design, label design, illustration, print design, bottle design

  • Credits:
    Designer: Chad Makerson Michael

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