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Chad Michael Studio Creates a Blueprint-Inspired Identity for Haskell 60 Year Single Barrel Rye

Chad Michael Studio Creates a Blueprint-Inspired Identity for Haskell 60 Year Single Barrel Rye

A Rye to Celebrate 60 Years

Haskell, a global architecture and engineering leader founded in 1965, commissioned a limited Single Barrel Rye release to commemorate its 60-year anniversary, marking six decades of shaping environments where precision, collaboration, and long-term thinking converge. With a deep-rooted presence in the beer, wine, and spirits industry, Haskell sought a commemorative bottle that honored its legacy while visually expressing the rigor, discipline, and human coordination behind its work. The resulting design draws heavily from architectural blueprints, technical drafting, and structural schematics, translating the language of engineering into a tactile, enduring object. Intricate linework, measured grids, and framework-inspired detailing echo the calculated discipline behind large-scale builds, while layered illustration celebrates the hands-on craft, teamwork, and problem-solving that define the firm at every level. Deep navy tones and distressed textures reference steel, graphite, and the honest labor embedded in each project, evoking materials shaped to perform under pressure and endure over time. From the typography to the symmetry of the composition, every element was intentionally constructed to reflect balance, strength, and longevity. The commemorative bottle stands as both a functional artifact and a symbolic tribute to Haskell’s legacy of innovation, their commitment to building with integrity, and their steadfast belief that the most meaningful work is, above all, Built to Last.

CREDIT

  • Agency/Creative: Chad Michael Studio
  • Article Title: Chad Michael Studio Creates a Blueprint-Inspired Identity for Haskell 60 Year Single Barrel Rye
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: Dallas, Texas
  • Market Region: North America
  • Project Deliverables: Copywriting, Label Design, Packaging Design, Photography
  • Format: Bottle, Box
  • Industry: Food/Beverage
  • Keywords: bottle, glass, label design, packaging, typography, illustration, beverage, whiskey, rye whiskey, spirit, liquor, box design, print

  • Credits:
    Agency: Chad Michael Studio

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