Bold and unconventional, Exitus is a red wine aged in Bourbon barrels that bucks tradition. We selected a luxury spirits bottle normally reserved for high-end Bourbons. The design elicits a sense of luxury as well as a bit of a bad boy attitude through the use of a black label with gold foil embellishments inspired by tattoo culture. The final touch was a strip seal over the top of the closure of the bottle that calls out the 3-month age statement like a fine Bourbon.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa’s Unique Packaging Design for Exitus Draws Inspiration from Spirits Packaging
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
