West Coast Wine Group engaged CF Napa Brand Design with the task of developing a new California rosé wine brand called The Big Pink Rosé.
“You regard every day as a summer day and revel in its warmth. You see a rainbow as a promise of a glorious tomorrow, and life as a garden, with friends its most fragrant flowers. You know that shared lives bear magic fruit. Imagine a glorious world where everyone felt the same, where compassion reigns and joy fills everyone’s spirits. Celebrate and breathe life into that dream! Here’s a toast to hope, opportunity, and love as heart’s reward!”
CF Napa Brand Design created an eclectic wine label showcasing the brand’s belief that life is a flourishing garden – filled with diversity and nourished by love, joy, and friendship. An elaborate scene of flora and fauna framed the label, capturing life’s whimsical, hopeful moments.
“Your life is a garden, and each rose within is a fragrant and cherished friend. It is a jewel box filled with cherished souls who sparkle, diamond-like, each unique facet as brilliantly delightful as the last. The joy in both is how the colors vary: all are different; all are special. What better day than today to celebrate your life’s true treasures?”
A holographic foiled diamond encompassed the scene to embody the special facets of life that sparkle – good friends, cherished memories, and great wine. A toast was made around the centerpiece of the label – a rose-embedded crystal ball – expressing a positive outlook on the future.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa’s Rose-Colored Vision for The Big Pink Rosé
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa
- Market Region: North America
- Project Deliverables: Art, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Icon Design, Label Design, Logo Design, Packaging Design, Product Design, Typography
- Format: Bottle
- Substrate: Glass, Glass Bottle, Metal, Pulp Paper
- Industry: Food/Beverage
- Keywords: CF Napa Brand Design, The Big Pink Rosé, Rosé, West Coast Wine Group, Wine, Packaging, Packaging Design, Graphic Design, Branding, California, USA
-
Credits:
Design Agency: CF Napa Brand Design
