CF Napa’s Redesign for Baldacci Family Vineyards Sets Stage for Next Generation
Baldacci Family Estate Vineyards came to CF Napa Brand Design with the task of redesigning and restructuring their brand’s multiple tiers of wine. The refresh was driven by the growth of the winery’s Cabernet Sauvignon portfolio and the construction of their estate’s new wine cave and tasting center. The redesign needed to capture a more premium expression of the brand while leveraging the winery’s multigenerational equities and classic, old world feel. The new packaging also needed to provide a clear differentiation between the various tiers of wines, AVAs and icon wines.
CF Napa Brand Design reimagined the iconic Baldacci crest to maintain the original elements in a cleaner, more modern expression. The established date was added to the crest to reinforce the winery’s longtime influence in the Napa Valley. A new packaging system was created for the main portfolio and Cabernet tiers to more clearly evoke the AVA and estate grown status. As the wines ladder up in tier, the front label becomes more simplistic and the Baldacci crest takes center stage.
For the highly sought-after Brenda’s Vineyard Cabernet Sauvignon, the wine needed to be elevated from the others to cement its status as the brand’s pièce de resistance. The Baldacci crest was screenprinted in gold. A strip label with debossed detailing drew the eye to the name of this luxurious wine. Gold foil complemented the screenprint and highlighted the wine’s estate grown status.
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa’s Redesign for Baldacci Family Vineyards Sets Stage for Next Generation
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa
- Market Region: North America
- Project Deliverables: Art Direction, Brand Architecture, Brand Design, Brand Identity, Brand Mark, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Icon Design, Identity System, Label Design, Logo Design, Packaging Design, Product Design, Rebranding
- Format: Bottle
- Substrate: Glass, Glass Bottle, Pulp Paper
- Industry: Food/Beverage
- Keywords: CF Napa Brand Design, Baldacci Family Vineyards, Wine, California, Packaging, Packaging Design, Graphic Design, Branding
Design Agency: CF Napa Brand Design