Gemstone Vineyard came to CF Napa to develop the brand strategy, story development, and packaging for their Facets line of wines.

From Gemstone Vineyard’s Website: ” Gemstone Vineyard is a unique 16 acre vineyard site with a rich history of producing exceptional Cabernet Sauvignon for over 25 years. The vineyard is sustainably farmed and meticulously maintained, pruned and harvested by hand. Situated on a gradual, western facing slope in the Yountville appellation, Gemstone is truly a study of terroir. It is comprised of gravelly alluvial deposits from the volcanic soils of nearby Pritchard Hill, layered on top of sandstone bedrock and interspersed with remnants of the fluvial floodplain that worked tirelessly for centuries to create the verdant and fertile basin of the Napa Valley below. On this unique and varied site, they have planted 20 micro-blocks of heritage grape varieties including 11 different clones of heirloom Cabernet Sauvignon vines, plus multiple hand-selected rootstocks and extensive variation in trellising systems.”

The Facets brand provides winemaker Julien Fayard the creative freedom to pull the best fruit from notable vineyards to craft exceptional wines that showcase the diversity of Napa Valley and Sonoma Coast terroirs. The brand strategy and story were developed to accentuate the dimensionality of the wines and the packaging needed to visually support the approach of the Facets brand. CF Napa reimagined the icon as a multi-faceted stone, with the faces displaying alternating foil effects. The varying colors and textures reflect light to fashion a unique experience from each angle – just as the grapes selected for the Facets brand create exceptionally unique wines. A sans serif wordmark and clean type stacks support the contemporary approach to winemaking.