CF Napa Brand Design’s Mosaic for Okanagan Valley’s Hillside Winery
Following the redesign of their multiple product tiers, Penticton, British Columbia, Canada-based Hillside Winery engaged CF Napa Brand Design to elevate the packaging for their proprietary red wine, Mosaic.
From Hillside Winery: “Our signature wine is a blend of Merlot, Cabernet Franc, Malbec, Cabernet Sauvignon and Petit Verdot sourced from prime vineyard blocks along the Naramata Bench. Vineyard skill, careful barrel selection and cellar craftsmanship come together to realize a wine of great depth and finesse. Mosaic is a wine that can be tucked away in the cellar for a decade or savoured with pleasure tonight.”
Despite being the brand’s most exclusive offering, Mosaic previously shared a label design with their other wines. The new packaging for their Naramata Bench Mosaic wine needed to be differentiated from the rest of the wine portfolio and support its premium positioning.
Our design was inspired by Hillside Winery’s iconic cupola and the wine’s name, “Mosaic,” which embodies the blend of Bordeaux varietals artfully balanced for the wine. To translate this visually, we created a mosaic icon—which doubles as a from-the-sky downward view of the cupola—using contrasting gold and pearlescent foils. Strategic embossing and debossing of the foil tiles provided textural interest, echoed the beautifully imperfect art of mosaics, and supported the wine’s tagline – “Small pieces coming together to create a work of art.”
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa’s Mosaic for Hillside Winery
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa
- Market Region: North America
- Project Deliverables: Art, Art Direction, Brand Architecture, Brand Design, Brand Identity, Brand Mark, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Icon Design, Identity System, Illustration, Label Design, Logo Design, Packaging Design, Product Design, Rebranding
- Format: Bottle
- Substrate: Glass, Glass Bottle, Metal, Pulp Paper
- Industry: Food/Beverage
- Keywords: CF Napa Brand Design, Hillside Winery, Wine, Packaging, Packaging Design, Graphic Design, Branding, Canada
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Credits:
Design Agency: CF Napa Brand Design
