The story of Oak House Distillery from the brand’s website: “Founded in 2020 by UGA scientists, Oak House Distillery is dedicated to the art of crafting exceptional spirits. Notably, it holds the distinction of being Athens’ first legal distillery since the 1860s. The distillery is renowned for its award-winning botanical gins and Jamaican-style rums…
“Housed in the historic Henry Bishop home, constructed in 1864, Oak House Distillery offers a distinctive experience for the visitors in Georgia. Their lounge and bar exude a welcoming ambiance, complemented by two acres of outdoor space shaded by ancient oak trees, which makes it the perfect setting to unwind after a busy day or enjoy a leisurely weekend.”
Following the creation of the distillery’s branding and label design for their line of Gins, they returned to CF Napa Brand Design to develop the packaging design for their new spirit, Robert’s Organic Vodka. Robert’s Organic Vodka is crafted in small batches using pristine Georgia spring water, which is meticulously filtered through coconut charcoal. This process preserves its subtle spicy flavor profile, which is a tribute to the quality of the organically grown American corn from which it is derived.
The design needed to echo the Asian influence of the packaging that CF Napa Brand Design developed for Oak House Distillery’s line of Gins while highlighting the features of the Vodka. CF Napa Brand Design drew a corn stalk to represent the organically produced American corn that forms the foundation of the Vodka. The drawing was gilded in gold foil and popped against the rich and bold plum hue of the label. To give it a subtle textural detail, dainty lines in the corn illustration were micro-embossed. The Robert’s wordmark was transcribed vertically in a contemporary font, hinting at the inspiration the brand takes from Asian design.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa’s Design Elevates Robert’s Organic Vodka for Oak House Distiller
- Organisation/Entity: Agency
- Project Status: Published
- Agency/Creative Country: United States of America
- Agency/Creative City: Napa
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Icon Design, Identity System, Illustration, Label Design, Logo Design, Packaging Design, Product Design
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2024/25 Robert’s Organic Vodka Packaging Design
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Credits:
Design Agency: CF Napa Brand Design
Client: Oak House Distillery