Lone Eagle Vineyards came to CF Napa to redesign the packaging for their visionary Cabernet Sauvignon. The vineyard is located on the remote outskirts of Healdsburg, CA, at a staggering 2,200 feet of elevation. This secluded and rugged locale is one of California’s most unique terroirs for growing Cabernet Sauvignon.
From the winery’s website: ”Just seven miles west of Healdsburg—but an HOUR by truck—lies a vineyard planted to Cabernet Sauvignon, Merlot, Petite Sirah, and Petit Verdot at staggering elevation. High above the fog layer, sunny days, frigid nights, and proximity to the Pacific make for a late-October harvest—if you’re lucky. The wind whips through the surrounding redwoods and oaks, stressing the vines and slowing harvest further, making for spectacularly flavorful fruit.
Lone Eagle is made by Julien Fayard, one of Napa Valley’s most lauded winemakers. In the pitch-perfect 2021 vintage, he crafted this wine to let its wild mountain terroir shine through. Poised, packed with huckleberry and boysenberry fruit, it’s a relative rarity and an eloquent, sonorous new voice to join the conversation.”
CF Napa’s label design features a mountain peak cresting through the fog while the high-flying lone eagle keeps watch. The watercolor style illustration embodies the brand story and showcases the spectacular beauty of the vineyard’s pioneering, remote terroir. A red hue is used for the vintage date and proprietary name, “The Summit,” allowing them to pop against the label’s ethereal black and white palette. Debossed details for the AVA and varietal give a luxury letterpress feel to the limited-production wine.




CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Takes Lone Eagle to New Heights
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa, United States
- Market Region: North America
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand Mark, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Illustration, Label Design, Packaging Design, Rebranding, Web Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Lone Eagle Wine Packaging Design
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Credits:
Design Agency: CF Napa Brand Design