Head High Wines came to CF Napa Brand Design to design their small batch, Shoreline Series wines, crafted exclusively from Sonoma County grapes. Inspired by the owner’s love of surfing, the brand contributes a portion of their sales to sustainable surf initiatives and is a proud sponsor of Duke’s Oceanfest in Waikiki. The new packaging needed to communicate the brand’s connection to the ocean and the ocean’s impact on producing exceptional Sonoma County wines.

About the origins of the brand: “Head High was conceived from its unwavering commitment to making wine, especially pinot noir, that over-delivers. It was born from a wild commitment to true pinot noir and the glory of Sonoma County as its righteous home. Bill Price III and Prema Kerollis, proprietor and co-founder of Head High Wines, applied their drive for quality, excellence, and fun to the spirit of these wines and this entire project. Their shared commitment to our incredible ocean environment and its importance to cool climate, winegrowing, surfing, and living a great life drove some of the most important aspects of Head High’s personality: making great wine, making a difference, having fun, and making friends along the way!”

CF Napa created a series of retro postcard-style illustrations representative of coastlines in Sonoma County. The drawings were created with a vintage, aged look to reflect the nostalgic vibe of California surfing culture. We developed the icon of a sun rising over the ocean in a monoweight style akin to active lifestyle and outdoor brands.