Palm Bay International came to CF Napa Brand Design to refresh their Italian wine brand – Giulio Straccali.

From the Palm Bay International’s website:
“For generations of Americans, Chianti has served as an introduction to Italy’s red wines. Founded by Giulio Straccali in 1925, Straccali has been in the vanguard of progressive Chianti producers. A man of vision, Guilio Straccali sought to communicate through his wines to the rest of the world the scents, colors and flavors of his beloved Tuscany. In 1978 the Zingarelli family of the Chianti estate of Rocca delle Macie began a long and fruitful relationship with Straccali that continues to this day. United by a shared dream set out by Giulio Straccali many decades earlier, the two families have pursued the same objective: to invite the world to discover the tantalizing flavors and colors of Tuscany, using wine as the ambassador. Today Straccali offers two distinctive wines from Tuscany. Its reputation stands for outstanding quality, exceptional value wines that have earned accolades from wine critics worldwide. ”

The winery’s namesake played a key role in modernizing the production of Chianti wine in Italy and was instrumental in establishing the Gallo Nero – the black rooster symbol that became the official icon of the Chianti Classico DOCG. Now approaching the 100-year anniversary of the founding of the winery, Palm Bay International was looking to put a more contemporary spin on the packaging to attract a younger consumer to this classic Italian wine.

Inspired by contemporary Italian design and the promise of neighborhood Italian bistros, CF Napa Brand Design developed a sleek label with sans serif font, lending a more modern, fashionable feel to the packaging while still maintaining a classic Italian sensibility. To honor the brand’s legacy, the historical crest was brought back into the packaging – the monoweight style melded perfectly with the clean, bold type. The bright color palette captured the alfresco promise of fresh, delicious wines and allowed the packaging to stand out strongly on shelves.