Flora Springs Winery came to CF Napa Brand Design to redesign the packaging for their small-production Single Vineyard Cabernets. Each of the wines has a proprietary name that reflects the aspect of Mother Nature that makes each individual vineyard unique:
Wild Boar comes from the Komes Vineyard in Rutherford, Napa Valley. It’s a warmly textured Cabernet with notes of black cherry, dark fruit, bittersweet chocolate, marshmallow, and coconut.
Out of Sight is sourced from the vineyard of the same name in Napa Valley. This wine offers a fruit-forward profile, starting and ending with lush black fruit, with notes of licorice, sassafras, coconut, and marshmallow.
Holy Smoke is made from Crossroads Ranch Vineyard in Oakville, Napa Valley. It has tasting notes of blueberries and plums, with hints of cocoa nibs, licorice, vanilla bean, and graham cracker as it lingers on the palate.
The new packaging system needed to be flexible enough to allow each wine to reflect its own personality and story while still feeling part of a cohesive family.
Detailed woodcut-style illustrations were commissioned for each of the wines:
Holy Smoke: A representation of the lingering fog in the valley that contributes to an ideal climate.
Out of Sight: Honoring the birds of prey that quietly work to maintain a balanced ecosystem in the vineyards.
Wild Boar: The unexpected guest of the vineyards with which workers learn to coexist.
CF Napa Brand Design incorporated the illustrations into labels, displaying them as fine art pieces set within alternating chiseled edge debossed and embossed frames. The vintage and proprietary names were handwritten and placed under the illustrations, accentuating the limited edition, fine art feel. Details on each of the drawings were highlighted in gold foil, giving a special touch to these unique Cabernets.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Reimagines Flora Springs Single Vineyard Wines
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa, United States
- Market Region: North America
- Project Deliverables: Brand Design, Brand Identity, Brand Mark, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Creative Direction, Design, Label Design, Logo Design, Packaging Design, Product Design, Rebranding, Type Design, Typography
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Flora Springs Single Vineyard Cabernets Wine Packaging Design
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Credits:
Design Agency: CF Napa Brand Design