Flora Springs Winery came to CF Napa Brand Design to refresh their flagship wines to reflect the winery’s redirected focus to direct-to-consumer sales and premiumization. Soliloquy and Trilogy are some of the winery’s most sought-after wines, so it was imperative that the redesign was respectful to the wine’s key equity elements and maintain its traditional Napa Valley sensibility consumers have come to know and love.

From the winery’s website: ” Flora Springs Trilogy is a Cabernet Sauvignon-based blend. The 2021 Trilogy, the 38th bottling of this wine, represents a renewal of the winery’s craft in both vineyard practices and winemaking. While Soliloquy, according to Nat Komes, General Manager of Flora Springs, is Flora Springs’ love letter from the Napa Valley. Composed from the one and only Soliloquy clone, first identified in the family’s vineyards in 1989, this white wine blend arises from a multi-generational commitment to sustainable farming and the pursuit of a wine that flows with true individual spirit.”

CF Napa Brand Design refined the leaf icons and accentuated them in foil-sculpted embosses to show off the texture and detail of the illustration. The Soliloquy and Trilogy wordmarks were recreated in a more contemporary typeface and the Flora Springs brand mark was completely reimagined as a custom-drawn wordmark. These details, along with the minimalistic approach to the display of wine information on the front, contributed to the modernization of the label. The final touch was a custom grape leaf pattern that was blind debossed into the background of the label, providing a textural element and a point of discovery for the customer.