As a second generation winemaker, Jeremy Nickel dedicated himself to honing the craft of creating exceptional Napa Valley Cabernet Sauvignon alongside his father. Taking these learnings, he founded his eponymous brand Jeremy Nickel Cellars, to express his passion and entrepreneurial spirit.
From the winery’s website: Jeremy’s Nordic ancestry is something he holds very dear and iconography from his ancestral Viking roots. Reflecting on his upbringing, Jeremy shares, “I am very fortunate and blessed to have grown up in the wine industry in an old stone castle in Napa, built in the 1880s. The wine business is more than just a business for me, it’s a continuation of my family’s legacy and a chance to make my ancestors proud on a daily basis. Our family is, and always will be, dedicated to agriculture with a deep running passion for the Napa Valley, for integrity and for the production of high-quality wines.”
The original design featured the Nickel family crest and honored his Viking ancestors. It was important for our redesign to be respectful of the original family crest that dates to the 15th century while creating a more elegant and premium package. CF Napa Brand Design redrew the chough bird with cleaner lines and the shield with curved edges and detailed shading to lend a more luxurious sensibility to the crest. The banner and grape clusters were removed to simplify the design – allowing the most iconic elements of the crest to stand out and aiding in the readability of the varietal and appellation. CF Napa Brand Design reconnected the “Jeremy Nickel” and “Cellars” wordmarks into one cohesive, impactful lock up.