Beaulieu Vineyard, which over the years has become known as “BV”, is renowned for their luxury Napa Valley Wines.
From their website: ” The winemaking legacy at Beaulieu Vineyard remains unbroken for more than a century. Their story as one of the longest continually operating wineries in Napa Valley is written by the remarkable place and the extraordinary people who shaped winemaking in America.
In 1900, when Georges de Latour’s wife, Fernande, first laid eyes on the land that would become our original Rutherford vineyard, she said “Quel beau lieu!” or “What a beautiful place.” Shortly thereafter, de Latour sold his thriving cream of tartar business, bought the four-acre ranch, and founded Beaulieu Vineyard with the vision of making Napa Valley wines that would rival those of his native France.
Georges and his wife expanded their land holdings over the next several decades, many of which are still part of the BV portfolio today.
In the 80+ years since its inaugural vintage, the winery has honed the making of Georges de Latour Private Reserve Cabernet Sauvignon and it has become the benchmark of Napa Valley Cabernet as one of the most collected American wines.”
The Napa Valley tier needed to take on a more contemporary look while still honoring the history of this iconic wine brand.

The redesign retained many of the equity elements of the brand by layering them in a rich montage to provide a fresher look for the tier. A modernized BV monogram was created along with the addition of a redrawn winery illustration in a modern mono-weight style to create a tie to the other tiers in the BV portfolio. Overall, the brand refresh is a design that supports the brand’s history while bringing it forward into a more contemporary look and feel.