CF Napa Brand Design Honors the Epic Tale of the Smuggling Nun
Smuggling Nun came to CF Napa Brand Design to develop the packaging for their Poitín [POT-cheen: Irish for “little pot”], the Irish predecessor to moonshine that is still relatively unknown in the United States. Having grown up in an Irish American town, the brand founder was passionate about bringing this traditional Irish spirit into the United States, and when her family took a trip to Ireland in the 1970s, she had one souvenir request – Poitín. Her cousin, Sister Mary, fulfilled this wish by smuggling a bottle of the (then illegal) Poitín onto the plane by disguising it as holy water. With this incredible story in our minds, we got to work bringing Smuggling Nun to life.
From Smuggling Nun: “Poitín dates back to the 6th century Ireland and may be the world’s first distilled spirit. Its creation is attributed to Irish nuns and monks. Smuggling Nun is double distilled for exception smoothness, authentic flavor, and strength, making it the perfect base for cocktails.
Inspired by gothic architecture and other classic Irish-inspired iconography, the label shape evokes the stained-glass windows of historic cathedrals. A detailed seal with the brand’s initials “SNP” was created and placed at the crest of the label, making it the focal point of the stained glass “window” artwork. This monogram was repeated on the inside of the label, allowing it to be viewed from the back of the bottle – adding a beautiful finishing touch.
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Honors the Epic Tale of the Smuggling Nun
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa
- Market Region: Europe, North America
- Project Deliverables: Art, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Icon Design, Label Design, Lettering, Logo Design, Packaging Design, Product Design, Type Design, Typography
- Format: Bottle
- Substrate: Glass, Glass Bottle, Metal, Pulp Paper
- Industry: Food/Beverage
- Keywords: CF Napa Brand Design, Smuggling Nun, Poitin, Spirits, Packaging, Packaging Design, Graphic Design, Branding, Ireland, Connecticut, USA
Design Agency: CF Napa Brand Design