Flora Springs came to CF Napa to completely reimagine the packaging for their core line of wines as they shifted their focus to DTC offerings. The design needed to reflect the exclusivity of the wine and put forward a more contemporary face for the brand while honoring the winery’s legacy in the Napa Valley.
From the winery’s website: ” Like the natural springs coursing under the Napa vineyards of Flora Springs, a dedication that has sustained three generations of winemakers: the land returns the love you give it. That deep bond between land and family, first affirmed by their founder, Flora Komes, fifty years ago, is renewed in every bottle of Flora Springs. Flora Springs was founded in 1978, but the legacy dates back to the late 1800s when wine grapes were first planted on the Napa Valley property that is now the estate vineyards. Innovation has always been at the forefront at Flora Springs and remains strong to this day. With decades of experience in Napa Valley farming, the family never rests on its laurels; rather, they focus on continuous improvement, resulting in the highest quality wines.”
CF Napa created a modernized interpretation of the brand’s matriarch, Flora. The new drawing illustrates Flora in motion in a pearlescent foil as she scatters flowers over her land. The flowers are created from colorful foils that reflect the wine hues and represent Flora’s love and connection to the earth. Complementing the new custom wordmark, contemporary fonts and clean type stacks contribute to the fresh new look for Flora Springs.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Gives Flora Springs a Makeover
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa, California
- Market Region: North America
- Project Deliverables: Brand Design, Brand Identity, Brand Mark, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Icon Design, Identity System, Illustration, Label Design, Logo Design, Packaging Design, Product Design, Rebranding
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Flora Springs Wine Design
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Credits:
Design Agency: CF Napa Brand Design
