TIME Family of Wines came to CF Napa to refine the brand strategy for their Evolve brand and to translate this to a higher-end packaging design. The fine-tuning of the positioning coincided with the construction of a new Penticton, BC winery for the Evolve brand that would focus on sparkling wines.

From TIME Family of Wines’ website: “Nestled high above the lake and mere steps off the Kettle Valley Trail, premium sparkling experience awaits guests at Evolve Sparkling House. Evolve’s main goal is to create world-class tasting experiences in this stunning region through love and passion for amazing tasting adventures around the globe. Wine hosts take guests on a journey through winemaker Lynzee Schatz’s expertly crafted bubbles and still wines, sharing stories about what makes this valley so special for them who call it home.”

CF Napa expanded from Evolve’s messaging of life being full of moments worth celebrating to life being an ever-changing journey. To illustrate this concept, CF Napa developed a spiraled icon for the brand. Embossed gold foil diamonds gradually “evolve” in size to create a hypnotic “e”.

For the still wines, the graphic was placed on a white label for the white and rosé wines and on a black label for the red wines. The label was kept clean to accentuate the branding, varietal, and Okanagan Valley AVA.

The exceptional sparkling wines give prominence to the “e”, displaying it as the only graphic on the front label. A neck label was employed for the wine type and vintage date. A series of colorful capsules differentiate the wine styles and bring a youthful pop to the celebratory wines.