• Project

  • Region

  • Industry

CF Napa Creates New Brand for Goose Ridge’s Flock

CF Napa Creates New Brand for Goose Ridge’s Flock

Goose Ridge Estate Vineyard & Winery came to CF Napa Brand Design to develop the name, logo, and packaging for their new-age gin distilled from sustainably farmed wine grapes and handmade in Washington state. The copper pot distilled gin would initially launch in the Pacific Northwest and was targeted toward Millennials who prefer a lower juniper flavor profile. The goal of this gin was for it to be favored by the adventurous mixologist and curious cocktail lovers alike. “Our gin is rooted in reality yet reaches for the fantastical – and offers an experience that captures the playful, curious spirit within us all.”

CF Napa Brand Design developed the name Feather & Folly to express a free-spirited personality and provide a wink back to Goose Ridge. The black tattoo-style illustration makes use of the age-old symbolism of the Garden of Eden and depicts the balance of free will and the folly of human nature through the hidden symbology of the serpent in pursuit of the bird. Key botanical ingredients of the gin along with other flora are woven throughout the illustration. The bright yellow hue of the label was selected for its optimistic and youthful connotations while providing a fresh fruit-forward flavor cue and an ownable brand color within the competitive landscape of gin. The finishing touch was a matching yellow top strip label with the brand’s free-flying bird.

From Feather & Folly: “Feather & Folly Gin is rooted in reality yet reaches for the fantastical. It all starts with our 100% estate-grown and sustainably farmed wine grapes from our Goose Ridge Vineyards in eastern Washington, where a balanced and sustainable ecosystem relies upon the predatory birds, insects, and snakes to co-exist, ensuring a thriving, nutrient-rich environment for the vines. This unique interaction among the wildflowers and cover crops resembles a well-choreographed dance celebrated by Feather & Folly.”

CREDIT

  • Agency/Creative: CF Napa Brand Design
  • Article Title: CF Napa Creates New Brand for Goose Ridge’s Flock
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: Napa, CA
  • Market Region: North America
  • Project Deliverables: Art, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Branding, Copywriting, Creative Direction, Design, Graphic Design, Icon Design, Illustration, Label Design, Logo Design, Packaging Design, Product Design, Product Naming
  • Format: Bottle
  • Substrate: Glass, Glass Bottle, Pulp Paper
  • Industry: Food/Beverage
  • Keywords: CF Napa Brand Design, Goose Ridge Estate Vineyard & Winery, Feather & Folly, Gin, Naming, Packaging, Packaging Design, Graphic Design, Branding, Illustration, Washington

  • Credits:
    Design Agency: CF Napa Brand Design

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
6
Good
Vote
6
Bad
Vote
2
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
6
Good
Vote
5
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
6
Good
Vote
5
Bad
Vote
0