Chemistry – Where Art Meets Science
Chemistry by Stoller Wine Group was restaged to embody the synergy between the technical and artistic aspects of crafting exceptional wine. The new packaging was designed to attract a younger consumer seeking beautiful wines at an exceptional value.
From their website: “The 2023 Chemistry Pinot Noir wine is shaped by the elemental forces of Oregon, sourced from the winery’s most renowned viticultural areas, reflecting the terroir and ethos that make this place so special. Honoring the traditional craft of winemaking, this fruit was chilled and soaked before the transformative magic of fermentation. Framed with approximately 17% oak, the wine expresses the mysterious elegance of Oregon’s landscape. ”
CF Napa Brand Design created a new look for the brand inspired by alchemy, the seemingly magical process of combining elements to transform something common into something new and beautiful. For the primary icon, we developed a mystical symbol with an eye in the beating heart representing the heart and soul that goes into every bottle and shines through in every glass. A codex of symbols was developed, giving each wine a pictorial expression of its character.
For its website, CF Napa Brand Design continued this fresh, youthful vibe into the complete reimagining of their website. Smart functionality and a highly interactive design combine to create an immersive experience that invites you to explore and learn about Chemistry wines. Photography, videography, and sound provide a sensorial experience, expressing the essence of each wine and supporting the brand story. A choose your own adventure card game makes every visit a personal journey. Discover the world of Chemistry and a website that is truly unique to the wine industry.







CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Brand Design Transforms Chemistry Wine Into a Modern Alchemy of Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa, United States
- Market Region: North America
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand Mark, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Icon Design, Illustration, Label Design, Logo Design, Packaging Design, Rebranding, User Experience, User Interaction, Web Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Chemistry Wine Packaging and Website Design
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Credits:
Design Agency: CF Napa Brand Design