One century ago, Pond Fork Whiskey was one of the top Whiskey brands in the world.
Four generations later, Corning & Company came to us to help them restore the historic brand.

In 1880, Franklin, Charles, and Warren Corning founded the company, quickly earning a reputation as leading figures in the whiskey industry, part of the group often referred to at the time as the era’s famous “Whiskey Barons.” Corning & Company works side by side with craft distilleries and brands, giving them the tools and knowledge they need to grow and succeed. They offer a full range of services, from production to compliance, making it easier for distilleries to handle the challenges of the industry and turn their ideas into reality. As the craft spirits world continues to evolve, Corning & Company is ready to help shape its future.

The new design for Pond Fork Whiskey needed to honor the original legacy of the brand while exhibiting a more contemporary aesthetic.

The label design utilizes the historic PF icon and WHISKEY text with very minimal refinements. These equity elements carry the essence of the brand and pay homage to the inaugural 1800s-era label. For the closure, we recreated the original glass T-top with an antique metal coin. We refined the historic Pond Fork wordmark, fine-tuning the letterforms to create a balanced, bold brand name. Embossed details, a gold foil coin, and an intricate die cut elevate the heritage brand and bring it forward to the 21st century.

The same design elements and branding details were also applied to the shipper boxes, ensuring that every case of whiskey is transported with a consistent, professional look that reflects the brand’s identity and quality from distillery to destination.