Singing Water’s New Packaging Hits the Right Notes. The Texas Hill Country winery Singing Water Vineyards came to CF Napa Brand Design to reposition their wines to be more premium and to attract the nearby San Antonio and Austin wine drinkers. Their idyllic winery in the small town of Comfort, Texas is a stunning getaway from the big city with rolling green hills blanketed by lush wildflowers, exposed rock and their namesake flowing creek and waterfall.
As the inspiration for the brand name, a scenic feature among the vineyards and the soundtrack for the winery, it was crucial for water to be at the heart of the packaging. A water pattern is foiled on each label to mimic the shimmering effect of sun rays hitting the creek. Foil and paper hues are varied between tiers to allow for easier differentiation and to echoe the beautiful array of colors in the sky from sunrise to sunset. Their entry tier white wines utilize a white label with silver foil; the mid-tier white wines add a blue background to the glistening silver foil. The red wines use gold foil on top of a darker label – the label background becomes jet black on their most premium wine, the Alexander Valley Cabernet Sauvignon. The final touch is a monogrammed, blind embossed seal reminiscent of cattle brands and a reminder of the winery’s home state of Texas.
The design for their wine labels was extended across the winery’s marketing materials and advertising efforts including shippers, business cards, envelope, letterhead, truck decal, and a billboard campaign.
Due to the close proximity to San Antonio and the founder’s personal connection, support for military causes is a focus at Singing Water Vineyards. The specialty “Freedom” label was created to honor those serving in the military. Purchases of the wine contribute to a donation to the Fisher House and the USO. For this wine, a fierce eagle protects the label and an American flag subtly adorns the capsule. A gold foil coin with the winery’s wordmark and monogram provides an endorsement to the wine.
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Brand Design Creates Wine Packaging Design for Singing Water’s
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Identity, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Rebranding
- Format: Bottle
- Substrate: Glass, Glass Bottle, Metal, Pulp Paper