The goal for this brand was to create a classic and upscale image for an affordable wine to be sold in grocery stores. With clean lines and a chic design, the Prestige Cuvée is meant to stand out on shelves and attract wine lovers who want quality at a reasonable price. Elegant, sophisticated without being pretentious, the label reveals charm and originality while putting the emphasis on the name itself. The golden crest that adorns the upper part of the label fulfills the specific role of supporting the brand itself. Choosing to keep the products informations to a strict minimum, allows the brand essence to dominate the whole look. For a wine at such a good price, the printing costs had to be reasonable as well. The creation and production team therefore used ingenuity and imagination by using a tactile varnish and hot stamping as well as fine gray lines to simulate the embossing effet.
CREDIT
- Agency/Creative: Ezi Brand Design
- Article Title: C’est Chic Packaging Designed By Ezi Brand Design Agency
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Canada
- Market Region: North America
- Project Deliverables: Brand World, Graphic Design, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
