Cerveza Charro - Mexican Premium Beer - World Brand Design Society

Charro Brewing Company – Cerveza Charro

Cerveza Charro is a young and independent Mexican premium beer, created for the consumers looking for high quality ingredients in an outstanding packaging.Our label is inspired by the Mexican classic engraving school. We did a research of money paper from early 1900s. Our objective was to communicate a high end product that recalls to Mexico with the elegance and respect for our history.The idea was to include characters in the same way paper money has been doing it. Our key elements are earth, water, air, and fire. Without those four elements its impossible to travel. For us, traveling is important, since we want to share our product with the world.