Ine Cafe is a newly opened peaceful cafe right in the center of Buon Ma Thuot city. Located right on Ton Duc Thang street, with open, spacious, modest space and a bit of Japanese breath. The front yard is planted with many trees, giving customers a feeling of peace when coming to the restaurant and enjoying drinks. Here is not only a place to enjoy coffee but also a space for you to find peace in your soul. Melodious, gentle music and soft lighting contribute to creating a quiet atmosphere, helping you easily immerse yourself in your thoughts and emotions.

Ine in Japanese means rice flower. We stylized the letter I into an image of rice flowers with Vietnamese national colors. The image of rice symbolizes perseverance and homeland. The image of a rice flower shows an image of prosperity and happiness – meaning prosperity and development. Rice is an indispensable part of the picture of Vietnam’s homeland. The image of rice always reminds us of a simple and loving feeling. Combining the elements creates a logotype that is minimalist but impressive in the eyes of viewers. Use rice flower elements from the logo to create a consistent visual identity for the brand.

The packaging system is designed with 2 product lines: Arabica and Robusta. To express the rich flavor profile and characteristics of the product line, we used the brand’s visual for this packaging. Different from traditional packaging, we want to break away, so customers can see the inside of the product along with the brand image. Show consumers the details of beans and coffee freshness, while also attracting consumers’ eyes.