Le Centre de la Nature de Laval: A New Visual Identity
In the heart of the Laval region lies a hidden gem, Le Centre de la Nature de Laval. This 50-hectare urban park is a unique blend of natural beauty and community engagement. Recently, Le Centre de la Nature de Laval underwent a significant transformation with the development of a new visual identity and logo, aimed at better representing its vibrant and diverse offerings.
The new visual identity is a reflection of Le Centre de la Nature de Laval’s commitment to being a year-round destination for families and nature enthusiasts alike. This park is more than just a green space; it’s a dynamic hub of activity, a place where people can connect with nature and each other. The new logo encapsulates this spirit, with its fresh design and vibrant colors mirroring the park’s lively atmosphere.
One of the standout features of this rebranding effort is the creation of a set of pictograms. These simple yet effective symbols serve as a visual language, making it easier for visitors to navigate and understand the park’s various attractions and activities.
Moreover, the graphic charter that accompanies the new visual identity ensures consistency in all park-related communication. This charter embodies the dynamic and eco-friendly spirit of Le Centre de la Nature de Laval. From the choice of colors to typography and design elements, every aspect has been carefully considered to reflect the park’s commitment to sustainability and environmental consciousness.
However, the essence of Le Centre de la Nature de Laval cannot be captured by visuals alone. It’s a place where the beauty of nature takes center stage. The park boasts rolling hills, serene lakes, lush woodlands, and vibrant gardens. It’s a haven for biodiversity and a sanctuary for those seeking solace in nature. While the new visual identity and logo emphasize the park’s man-made aspects, they also serve as a tribute to its natural splendor, reminding us of the importance of preserving such natural treasures in our urban environments.
Beyond aesthetics, the goal of this rebranding effort is to inspire and effectively communicate the diverse range of activities and attractions that Le Centre de la Nature de Laval has to offer. From educational programs for families to opportunities for bird enthusiasts to observe local wildlife, the park caters to a wide audience. The new visual identity and logo act as invitations, beckoning visitors to explore, discover, and immerse themselves in the park’s rich tapestry of experiences.
In conclusion, Le Centre de la Nature de Laval has undergone a remarkable transformation, thanks to its new visual identity and logo. This endeavor is more than just a facelift; it’s a celebration of a place where the natural world meets the urban landscape. With its commitment to diversity, environmental sustainability, and the timeless beauty of nature, Le Centre de la Nature de Laval continues to be a testament to the harmonious coexistence of humanity and the natural world. Come and experience the vibrant heart of Laval, where nature thrives, and the community flourishes.
- Agency/Creative: Studio Byebye Bambi
- Article Title: Centre De La Nature De Laval Visual Identity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Canada
- Agency/Creative City: Montréal
- Market Region: North America
- Project Deliverables: 2D Design, Art Direction, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Branding, Graphic Design, Icon Design, Illustration, Logo Design, Rebranding
- Industry: Entertainment
- Keywords: Urban parc, Visual identity, logotype, icons
Art Director: Estimbre Frederic