We present the new identity of Central de Reservas, an innovative online travel booking agency dedicated to offering exceptional travel experiences and seamless booking solutions. Our primary challenge was to rejuvenate the brand and modernize its appeal, ensuring it resonates with contemporary travelers and keeps pace with technological advancements in the travel industry.

To achieve this transformation, we undertook a comprehensive rebranding process. We focused on emphasizing smart decision-making, positioning Central de Reservas as the intelligent choice for discerning travelers who prioritize quality, efficiency, and excellent value. This concept was crystallized into the brand’s new slogan, serving as the cornerstone of the revitalized identity and guiding every aspect of the redesign.

We began by updating the old logo, creating a fresh and dynamic design. The new logo features a six-pointed star derived from the cursor shape, symbolizing direction and exploration. We maintained the circular proportions and elements of the original symbol, ensuring continuity while achieving a modern, digital, and consumer-centric aesthetic. This redesign not only honors the brand’s legacy but also projects its forward-thinking vision.

In addition to the logo, we updated the typeface to give it a more contemporary and approachable style, reflecting the brand’s modern ethos. The color palette was carefully adjusted (starting from the original blue and red) to be more vibrant and digital-friendly, enhancing visual appeal across various platforms. This new color scheme not only stands out in the digital space but also conveys a sense of reliability and excitement, key attributes of the brand.

Moreover, we completely overhauled the iconography system, ensuring that every icon is consistent, clear, and aligned with the new visual language. This revamp improves user experience by making navigation more intuitive and visually engaging. The website was also redesigned around this new concept, with a focus on user-friendly interfaces, easy accessibility, and visually appealing layouts. The result is a cohesive and engaging digital experience that enhances the overall brand perception.

Central de Reservas understands that every trip is unique and that every traveler has distinct needs and preferences. Our new identity reflects this understanding, offering personalized and intelligent travel solutions. Welcome to the new era of Central de Reservas, where innovative design meets smart travel planning, ensuring every journey is as unique and memorable as the travelers themselves. Join us in this exciting new chapter and experience travel booking redefined.