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Centerpoint Brewing Can Refresh

Centerpoint Brewing Can Refresh

CODO Design – Centerpoint Brewing

What do you get when a gaggle of engineers come together to brew beer? If the result is anything like Centerpoint Brewing’s output, you can bet I’ll be there, sipping and nodding politely while smart folks rap about the finer points of residual alkalinity and bicarbonate ions. Three graduates of Rose-Hulman’s renowned engineering program have brought their balanced, flavorful and precise brand of beer to the Circle City Industrial Complex—complete with a laid back, old-industry style tasting room and a truly impressive self-installed 30 barrel brewing system. Like all things beer, the proof is in the glass: Centerpoint’s beers are balanced, flavorful, and above else, accessible.Centerpoint hired CODO to develop a visual identity for their sweet-spot brand; We helped them identify a plumb bob as central imagery for their ubiquitously on-point offerings. From there, we developed a suite of “precision engineered” design elements to support marketing efforts. As a bonus, the logo looks pretty spiffy on growlers and t-shirts. Stay tuned as we roll out a no-nonsense packaging design and help Centerpoint grow among newcomers and beer aficionados alike.

CREDIT

  • Design Agency: CODO Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Centerpoint Brewing Can Refresh
  • Brand / Project Name: Centerpoint Brewing
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Can
  • Consumer Substrate / Material: Metal

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