Cembra
Extreme, heroic, essential.
Since 1952, Cembra Cantina di Montagna has been the highest winery in Trentino, with its vineyards spread at an altitude between 500 and 900 meters. It has always represented heroic viticulture, with a maximum cultivation of 2 or 3 hectares per farmer on the steep and typical terraces of the Cembra Valley; its essence is to be the reference for the territory in high-quality mountain viticulture.

Few ingredients with a decisive, strong and sharp character, like the land that has produced these four wines: the Cembra Valley, nestled in the most important European porphyry basin. Known as the red gold of the valley dwellers, it imparts to the wines a savory, mineral, and extraordinary persistence. A triumph of tastes and aromas that reveals the characteristics of this hidden world that has managed to preserve the fruit of its tradition, encapsulating it in wines with a unique personality. Muller Thurgau, Chardonnay, Riesling, and Pinot Noir, 4 elegant, authentic, and courageous wines that represent the perfect synthesis of the extreme viticulture of this winery.

And it is precisely the altitude, the mountain that enhances the Cembra Valley, that inspired the new visual identity created by Break Design, creating an extremely consistent, emotional, and powerful brand system.

A die-cut mountain and the essential and angular design, typical of its wines, tell the extreme viticulture of the valley and the heroic daily dedication of the Cembrani contributors. The immediacy of the mark, the minimalism of the typography, the neutrality of the colors; elements that speak a language without compromises.

The result is a range of wines with a premium image, of high quality, with an intriguing personality, a reflection of the original territory, and a powerful tribute to the Cembrani heroes who cultivate the grapes every day to produce them.