TORKON Attachments is an industrial manufacturer producing high-quality, robust, and reliable equipment attachments for agriculture, construction, and mining industries.
While the products are engineered to perform under extreme conditions, the brand’s visual communication did not fully reflect the same level of strength, precision, and consistency. As the brand continued to grow across different markets and platforms, maintaining a clear and unified identity became increasingly critical.
The challenge was to translate TORKON’s engineering-driven mindset into a strong, recognizable, and scalable brand system without losing its industrial authenticity.
The project started with a deep analysis of TORKON’s products, production culture, and operational environment. Rather than focusing on individual assets, the process aimed to build a system that could function consistently across all brand touchpoints.
Strength, durability, and efficiency became the core principles guiding every design decision. Visual elements were developed to mirror the logic of industrial engineering — structured, purposeful, and built for long-term use.
Typography was treated as a functional component of the system, designed to remain legible and impactful in high-noise environments. Color usage focused on high contrast, combining black with a bold yellow accent to reinforce visibility, safety, and confidence.
Graphic elements were inspired by mechanical forms and directional geometry, supporting the brand’s performance-driven character without unnecessary decoration.
The resulting brand system presents TORKON as a confident, modern, and reliable industrial brand.
It delivers a consistent visual language across digital platforms, social media, and large-scale environmental applications, ensuring strong recognition and clarity at every scale.
The new identity reflects TORKON’s core philosophy:
engineered to perform, built to last, and designed for real-world conditions.










CREDIT
- Agency/Creative: Cem Kutlu
- Article Title: Cem Kutlu Designs a Powerful Industrial Brand Identity for Torkon Attachments
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Cem Kutlu
- Market Region: Europe
- Project Deliverables: Brand Identity
- Industry: Technology
- Keywords: construction, agriculture, industry
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Credits:
Graphic Designer: Cem Kutlu









