The new campaign for Virgen Extra Fuenquesada champions the beauty of craftsmanship through a collection of six exclusive designs that transform each bottle into a tribute to the craft, the land, and the time that shape this premium extra virgin olive oil.

At Fuenquesada, every harvest marks a new chapter in a tradition deeply rooted in the land and in the care of the olive groves the family has tended for generations. Internationally recognized for its excellence, Fuenquesada Extra Virgin is born each season with the same sense of anticipation — the result of meticulous selection and a craft that finds its greatest ally in time.

This way of understanding craftsmanship once again serves as the inspiration behind the annual campaign. This year, the campaign invites us to look closely at the beauty of the handmade. The 25–26 Harvest stands as a tribute to origins, to the dedication behind an exceptional extra virgin, and to the olive-growing culture that Fuenquesada proudly keeps alive.

The new campaign focuses on what truly gives value to an extra virgin olive oil: the time, knowledge, and dedication that each harvest requires. It is a tribute to the ancestral craft of olive growing, expressed through a project that turns every bottle into a symbol of work done with care and mastery. This special edition is presented through six designs that elevate the act of gifting Fuenquesada into an even more meaningful experience.

A Visual Language that Reinterprets Tradition
To build this year’s graphic identity, Buenaventura drew inspiration from the Arts & Crafts movement and the work of William Morris, embracing his advocacy for beauty in everyday life and the dignity of manual crafts. His color palettes  deep greens, earthy reds, intense blues, and gold and cream tones  served as the starting point for crafting a contemporary aesthetic connected to Fuenquesada’s landscape and heritage.

This visual universe expands with influences from other references that explored geometric abstraction, such as the Viennese magazine Die Flache and the patterns of Mizuki Heitaro. The dialogue between the organic and the structured established a balance between tradition and modernity, giving rise to a distinct and recognizable visual language.

The six illustrations created specifically for this campaign interpret the sensibility of the Andalusian landscape through compositions built on repetition, texture, and rhythm. Each wrapper becomes a visual extension of the fields  a graphic gesture that honors the patience, knowledge, and respect that make each new harvest possible.

With this collection, the paper wrapping each bottle moves beyond a functional purpose to become an object of value in itself  a second skin that speaks of origin, fruit, and time.

The project is grounded in an artisanal approach: illustrations designed to be appreciated through paper, texture, and detail. Even so, their visual richness unfolds with equal strength in digital environments, allowing the campaign to extend its presence without losing coherence. This duality physical and digital  reinforces the concept and demonstrates the versatility of the campaign’s visual language.

With this new edition, Fuenquesada reaffirms its commitment to authenticity, beauty, and patience  values that, like its extra virgin olive oil, can only be achieved through time, knowledge, and a deep relationship with nature.12