Celebrating Nature’s Perfect Imperfections
When our London team was given the opportunity to work with Alpro, they recognised that the world of dairy and alternatives is changing, fast. A new plant-based movement has emerged, driven by people making more conscious plant-based choices. No longer considered as alternatives, this is a new category created from growing consumer awareness for health, animal welfare and the environment.
Alpro’s diverse and growing portfolio presented a need for an intuitive yet flexible design system and an design that could stand up against increasingly disruptive competition. It was time to shake up the category and reinstate Alpro as the plant-based leader through a revitalised visual identity.
- Design Agency: Elmwood
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Celebrating Nature’s Perfect Imperfections
- Brand / Project Name: Alpro
- Strategic Deliverables: Research / Insight, Brand World, Brand Strategy
- Design Deliverables: Packaging Design, Illustration, Brand Identity, Identity System, Branding, Brand Redesign, Brand Creation, Graphic Design, Brand Guidelines, Brand Experience, Rebranding
- Location: United Kingdom
- Market Country: United Kingdom
- Market Region: Europe
- Product Category: Beverages
- Consumer Packaging Format: Bottle, Flow-Pack
- Consumer Substrate / Material: Pulp Carton