newsletter

Celebrate Variety With Cottage Delight

Celebrate Variety With Cottage Delight

BrandOpus – Cottage Delight

Global branding experts BrandOpus are thrilled to be working with Cottage Delight to relaunch their brand; with a new narrative, brand mark and wider visual identity, including structural design across all packaging formats.Founded over 40 years ago in Staffordshire, Cottage Delight pride themselves on crafting their products locally by hand. They came to us to reimagine the entirety of their brand and to more effectively compete with the ever-broadening category within large scale retail such as John Lewis and Lakeland, to small scale farm shops.We have defined a new narrative that builds on Cottage Delight’s heritage, moving away from the old-fashioned cues and traditional packaging in order to realise their ambitions of appealing to a wider and younger audience. Moving Cottage Delight from a world of handmade tradition to the celebration of variety and choice.The new brand visual identity and architecture embraces the idea of celebration, becoming bold and colourful whilst still maintaining its eclectic charm and personality. Our core idea of using bunting on each individual pack, when joined together creates a cohesive and distinctive display. Created by our structural team, three bespoke glass structures add to the synergy of the range, with eye-catching custom embossings further heroing the products. Cottage Delight are proud to be celebrating variety, discovery and flavour adventure!Ellen Munro, Creative Director at BrandOpus said, “Our collaboration with Cottage Delight involved moving away from the ‘one size fits all’ approach and the limited differentiation between its range, creating a harmonious, yet vibrant varied assortment, perfect for proud display in any kitchen.”

CREDIT

  • Design Agency: BrandOpus
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Celebrate Variety With Cottage Delight
  • Brand / Project Name: Cottage Delight
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Rebranding
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Cupboard Food
  • Consumer Packaging Format: Pot
  • Consumer Substrate / Material: Glass

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
2
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
1
Bad
Vote
0