Founded in 1958, CCV revolutionized electronic payments in the Netherlands during the 1970s, establishing itself as a pioneer in the industry. Led by Enny van de Velden, daughter of the founders, CCV serves over 150,000 clients in 25 countries. With offices in the Netherlands (HQ), Belgium, and Germany, our team of 900+ employees leverage extensive industry experience to develop innovative solutions that empower businesses of all shapes and sizes.

Evolving with the Changing Landscape

For over 65 years, our values have stayed true and unchanged. As a family business, we lead in payment, prioritize entrepreneurship, and put customers and people first. However, we recognise that change is the only constant in this industry, and we continue to evolve our business through innovation. To showcase our ongoing transformation, at the end of 2021 we decided to reimagine our visual identity.

To ensure the new rebranding project aligns with the company’s core values and goals, we embarked on a rebranding journey, utilizing our in-house Creative Studio. Even though it is a relatively new team established in 2019 as part of the Marketing Communication department, it has grown to be an essential part of the organisation. The team defines the brand, gives creative direction to all communication, and supports design needs across the entire company.

Shaping the New Identity

In the early stages, we conducted a brand audit which involved reassessing how well the existing brand identity aligned with our values and goals. Based on the insights gathered, we decided to keep the original brand name and a hint of blue to pay homage to our history, as it had established a reputation within our customer and partner base.

Next, we crafted a brand strategy to drive the rebrand, defining our new personality and tone of voice: Clear, Confident, and Vibrant. With the strategy in place, we conducted brand identity research and production, capturing this essence in our visuals.

In the final results, we have expanded our colour palette to include vibrant colours and dynamic shapes. We covered a vast range of elements within our brand guidelines, including typography, photography, video, icons, stationery, interior building design, and many more. We made sure this new brand reflects our supportive culture and dedication to positive impact on society. We believe that businesses of all shapes and colours have the potential to grow and create value for the causes they support.

Launch: Immediate buy-in

In September 2022, we proudly introduced our new branding to the world, and it received overwhelmingly positive feedback from our customers and employees. This remarkable achievement would not have been possible without the wholehearted support of our entire organisation. At CCV, we remain true to ourselves, and our refreshed visual identity now perfectly represents our brand essence, our business ambition and company culture.