“Background : Food choices are one of the most important decisions one can make when it comes to the health and well-being of one’s pet. What goes into the pet food, what is left out, and where the ingredients are sourced are all important factors. Purina Beyond makes that decision easier with a nutritionally complete line of natural dog and cat food that starts with simple, natural, recognisable ingredients.

True Vision : Purina Beyond is based on the belief that when we connect with what is natural, we reconnect with what is good in food. Goodness from nature — it’s as simple as that.

Creative expression : CBA BE created a new brand identity and package design system for the Purina Beyond portfolio to simply tell the brand story — celebrating the goodness that comes from nature — in a distinctive, confident and fresh manner.”