Cazas Novas is a family ownership which dates back to the eighteenth century. The property is located in one of the most inner area of the Vinho Verde region, which has the ideal climate for the production of the Avesso variety.
One of the redesign challenges was keeping the brand and the labels older elements, thus enhancing the noble values coupled with the contemporary approach. This focus resulted in an elegant and timeless image.
CREDIT
- Agency/Creative: Moço Wine Branding
- Article Title: Cazas Novas Wine From Portugal by Moço Wine Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Portugal
- Market Region: Europe
- Project Deliverables: Brand Redesign, Brand Strategy, Graphic Design, Rebranding
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
