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Caza Steak & Burger – A Brand Forged in Fire by 268 Estúdio Design

Caza Steak & Burger – A Brand Forged in Fire by 268 Estúdio Design

Caza is more than a restaurant. It’s where fire meets design, where meat becomes craft, and every detail is built to leave a mark.

Caza Steak & Burger is the reimagining of a well-loved local brand that first made its name in Nova Iguaçu, Brazil. Born as ‘A Casa do Hambúrguer’, the business had already established strong emotional ties with its community. But over time, its identity needed to evolve. This rebrand transforms nostalgia into presence, blending the essence of “home” with bold aesthetics and a visual experience that now reflects the intense, refined flavors of its cuisine.

The new logo is driven by a strong typographic structure. The name Caza is not just a stylized variation of “Casa” (House); it carries architectural weight. The sharp, crafted “A” letters subtly evoke rooftops, anchoring the brand in its roots while projecting it toward a more mature, confident identity. Black, white, and red create a timeless palette that elevates the brand’s industrial personality and fiery soul.

This identity wasn’t built for decoration, it was built for impact. It thrives on contrast, detail, and consistency across every touchpoint, from the symbol to the custom illustrations of steaks and cuts, all rendered in a minimalist line-art style. Caza now stands not only as a place to eat, but a place to belong.

The icon: A minimal bull, forged with precision and restraint, serves as the icon of strength behind the brand. It’s a totem of confidence, not aggressive, but dominant. Constructed from geometric lines, it communicates power, discipline, and identity with a single glance. A statement, not a decoration.

CREDIT

  • Agency/Creative: 268 Estúdio Design
  • Article Title: Caza Steak & Burger – A Brand Forged in Fire by 268 Estúdio Design
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Nova Iguaçu
  • Market Region: Europe, North America, South America
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Identity System, Illustration
  • Industry: Food/Beverage
  • Keywords: brand, branding, steak, restaurant, food, burger, caza, caza steak & burger

  • Credits:
    Graphic Designer: Thiago Andrade Lima Campos

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