Why to be conventional when you can be different and unique! That’s how the brand idea and story came up.
The brand is basically emphasis on 3 parts : the main characters, the color palette the packaging.
Showing a story behind the brand, by creating the cat character (vintage summer style wearing glasses and chemise ) and the Dog ( mafia vintage style with pipe and glasses ). with focusing in the marketing wise we choose to be different in every detail to make the client stop, choose our product between many other products and buy it!
As for the color palette, I choose warm vintage colors to give the feeling of the old school style.Each color is purposely chosen for a specific package. The packaging I created has a two main characters designed in a vintage style and a memorable, different layout. Using simple font mention the voice of each animal in order to customize the package. I used the tube, and pouch for packaging in order to change the usual theme of dry food packaging. I have also created a pattern in the background that also reflect the vintage style.
The front side contains only the characters in order to focus on its, the backside contains the informations
Finally we are looking forward to make the characters expand when we will using it in the billboards , reels, social media and website.
CREDIT
- Agency/Creative: farahabbasartworks
- Article Title: Cats and Dogs Dry Food Product line Brand Identity and Packaging Design
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Syria
- Agency/Creative City: Dubai
- Market Region: Middle East
- Project Deliverables: Brand Creation
- Format: Bottle, Pouch
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: cats and dogs dry food packaging
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Credits:
Creative Graphic Designer: Farah Abbas
