Initially known as CatsChocoSweet, the brand had not achieved relevant recognition despite having been in the market for some years. Partly because of its difficult to pronounce name, a hard to open packaging, its unappealing design, and the lack of communication of the social impact and story behind the product.
For client needed to improve the perceived value of the product to help increase sales and re-launch themselves as a new offering in the artisan chocolate market.
Working closely with the chocolate factory team, we formulated a strategy and defined the foundation for a new brand. We created a name that was easier to pronounce, going beyond to design just a logo and instead of developing an entirely new brand visual language and packaging design that adequately reflects the artisanal and natural character of the product, improving its perceived value.
Chocolate sweets “Kotfety” are a unique combination of delicate milk chocolate, bright fillings and funny pictures in the form of cute kittens. Each candy is individually wrapped with a picture of a kitten, making it the perfect gift for candy lovers and cats.
Sweets have a soft and delicate texture that melts in the mouth, leaving a pleasant aftertaste of milk chocolate. They are ideal for tea parties or friendly gatherings, and can also be a great gift for both children and adults.
Sweets are made of high quality chocolate, which is not only delicious, but also safe for health. They do not contain artificial colors and preservatives, which makes Kotfety sweets an excellent choice for those who care about their health.
- Agency/Creative: BrandPa
- Article Title: Catdies Candies (Kotfety) Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Erevan
- Market Region: Asia
- Project Deliverables: Brand Identity, Packaging Design
- Format: Blister-Pack, Box
- Industry: Food/Beverage
- Keywords: cats, candies, sweet, choco
Art director: Igor Ko
Manager: Daria Lima
Designer: Sveta Litva