Cat Person is a new direct to consumer brand founded by proud cat lovers. Their goal is to celebrate and elevate the special relationship that we have with our feline friends.
The core design idea was dubbed “We the Cat People”. The illustrations capture the wonderfully unique and diverse feline-loving community, and helps to engender pride and a sense of belonging – encouraging cat persons everywhere to let their feline flags fly.
Beyond shipping food and accessories, the shipper box has a second life, transforming into different cat playgrounds. A fun (& recyclable) way to show solidarity and an understanding of unique feline play behavior that lives up to the tagline: “Cat’s are our thing”.
CREDIT
- Agency/Creative: SLATE
- Article Title: Cat Person – Cats Are Our Thing
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Architecture, Graphic Design, Industrial Design, Packaging Design, Structural Design
- Format: Box
- Substrate: Pulp Board
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
