Mythology created a new cat care brand for Harry’s Labs that reclaims what it means to be a cat person. The entire brand for Cat Person was developed by the team at Mythology, from brand name and language to visual identity, packaging and brand photography. The studio worked directly in collaboration with Paul Davis on brand and packaging illustrations, and with David Robert Elliott on brand photography.
CREDIT
- Agency/Creative: Mythology
- Article Title: Cat Person: Brand Identity and Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Tone of Voice
- Industry: Food/Beverage
- Keywords: Cat, Cats, Petcare, Brand Identity, Branding, Graphic Design, Logo, Logo Design, Photography, Packaging, Packaging Design, Illustration, Food Packaging, Art Direction, Copywriting, Manifesto
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation