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Cat Person: Brand Identity and Packaging Design

Cat Person: Brand Identity and Packaging Design

Mythology created a new cat care brand for Harry’s Labs that reclaims what it means to be a cat person. The entire brand for Cat Person was developed by the team at Mythology, from brand name and language to visual identity, packaging and brand photography. The studio worked directly in collaboration with Paul Davis on brand and packaging illustrations, and with David Robert Elliott on brand photography.

CREDIT

  • Design Agency: Mythology
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Cat Person: Brand Identity and Packaging Design
  • Brand / Project Name: Cat Person
  • External Design Credits: Creative Director: Anthony Sperduti, Design Director: Sophie Mascatello, Designer: David Johanson, Illustrator: Paul Davis, Photographer: David Robert Elliott
  • Strategic Deliverables: Brand Architecture, Brand Naming, Brand World, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design
  • Service Brand Application: Brand Guidelines, Packaging
  • Location: United States
  • Market Country: United States
  • Market Region: North America
  • Project Keywords: Cat, Cats, Petcare, Brand Identity, Branding, Graphic Design, Logo, Logo Design, Photography, Packaging, Packaging Design, Illustration, Food Packaging, Art Direction, Copywriting, Manifesto
  • Industry Category: Food/Beverage

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