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Castel Olive Oil Packaging Design

Castel Olive Oil Packaging Design

Castell Oil Company needed a new packaging for its new product that has a special and stylish bottle. Ideas and packaging design were the responsibility of the Metis design team. In the initial stage of the project was the idea of ​​Renaissance columns and various historical centers in Italy, several initial designs were designed for the bottle, to finally modeling, molding and finally with ceramic material according to the needs of the audience and Castel company. Black is in production.
Regarding the design of the label and the box, the whole idea of ​​the Metis design team was about minimalism and simplicity, as well as the idea of ​​having a very specific color combination to attract the audience with low details.
We needed a special idea and illustration, so in the first stage we started the label design by hand and finally the combination of painting the olive tree stem and color painting of olive seeds and a leaf added a special and modern charm to the label.

The use of UV printing system helped the label to be sharp and prominent, to make the packaging more attractive to the audience.

Nocellara del Belice is an olive cultivar from the Valle del Belice region of southwestern Sicily. This is a dual-purpose olive that is planted for both oil and tablecloths. It is used to make “Valle del Belìce” extra virgin olive oil, which requires at least 70% of Nocellara del Belice olives. As a table olive, it can be treated in various ways, one of which is named after the commune of Castelvetrano in the Valle del Belice. These may be marketed as Castelvetrano olives in the United States and elsewhere, and are large, green olives with a mild, Korean flavor.
Nocellara del Belice olives have two DOP protections: Valle del Belìce DOP olive oil and Nocellara del Belice DOP olives have a protected status in the European Union.
Nocellara del Belice olives grow mainly in Sicily as well as in India, Pakistan and South Africa.

CREDIT

  • Agency/Creative: Studio Metis
  • Article Title: Castel Olive Oil Packaging Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Iran
  • Agency/Creative City: Studio Metis
  • Market Region: Asia, Europe, Middle East
  • Project Deliverables: 3D Modelling, Label Design, Packaging Design
  • Format: Bottle, Box
  • Substrate: Ceramic, Pulp Carton, Wood
  • Industry: Food/Beverage
  • Keywords: packaging, olive,oil,label,design,3d,modeling,bottle,box,wood

  • Credits:
    Creative Director: Vahid Khezrian
    Creative Designer: Nazanin Hedayati

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