Casa Jardin is a beautiful mixed-use complex, with retail at street level and fourteen apartment units on the upper levels. Inspired by traditional neighborhood living, designed by CPDA Arquitectos. The complex has an attractive indoor garden and a beautiful view of a park in the Escandón neighbourhood of Mexico City. The architecture of this complex along with the ambiance and natural surroundings provided by the outdoor park and indoor green areas offer a more complete and harmonious living experience. Casa Jardín is the ideal home to start a new life as a family.
The main inspiration for the branding of this project is a life close to nature within the city. We selected evocative colors in natural tones to give unity, provoke and communicate closeness and elegance in the visual identity of the project. Throughout the design process, we sought inspiration in the traditional look of the buildings that identify the neighbourhood and in the natural and green spaces offered by the complex and its surroundings to create a brand that feels unique and differentiates itself from other real estate developments in the area.
We designed the sales experience to facilitate the explanation of the project to future clients, highlighting the characteristics of each apartment and an editorial document where we mention the main attractions of the neighborhood and the particularities of the project, in addition, to the brand identity we created its corporate stationery.
Welcome to Casa Jardin, your new home.
- Agency/Creative: Manifiesto
- Article Title: Casa Jardín Branding by Manifiesto Agency
- Organisation/Entity: Agency
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Ciudad de México
- Market Region: North America, South America
- Project Deliverables: Advertising, Art Direction, Brand Design, Brand Experience, Brand Identity, Design
- Industry: Real Estate
- Keywords: Branding,Architecture,Development,Editorial,Garden,Visual Identity,Real state,Stationary,
Art Director: Manifiesto Mx