Born from check consultations in the 1990s, today with over 25 years of experience in the market, Casa do Ingresso, the absolute leader in event financial operations, has renewed itself.The company offers a range of services, such as fixed, mobile and street cashiers, as well as a complete treasury equipped with cutting-edge technology.

Our challenge for this project was to look at this journey of over 25 years and rescue its essence through a new look. By conducting a series of surveys with the company’s partners, employees and clients (especially its main client, Allianz Park), we realized that the essence of the brand consisted in making its clients’ events successful.

We symbolized this through a bridge, which represents this medium. Casa do Ingresso is the bridge between its client and the success of the event; this is its purpose, DNA and is present in all of the brand’s actions. The company’s narrative was also adapted to reinforce this message of a partner company that positions itself in the market as a fundamental arm in the operation of its clients’ events.

We kept its characteristic colors, just bringing more life and energy to its perception. After all, a much-discussed point in the immersions was: “For us, the night is addictive” and it was this scenario that we looked at to select a vibrant and energetic color palette.

Now, after more than 25 years in the market, Casa do Ingresso returns with a new look, new points of contact and a much clearer message of a company that thinks about the future and is constantly updating itself.